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If the pictures, music, videos etc were stored in the internal storage, they are gone after a factory reset and can't be restore
Hi Kamalt,
Welcome to the community,
I am sorry to hear about the deleted content.
In the future if you do have any problems with the handset you are able to perform a backup using Xperia Companion, simply download the software and use the Backup function on the first screen.
While we cannot get the old data back, we can try resolve this type of issue in the future with the backup strategy.